Business of Birth

About Business of Birth

The Business of Birth module is included in all our training and certification programs. It’s also available to purchase as a stand-alone course. If you’re struggling to know where to start, or have a business but need fresh, new ideas, this mini-course will give you the boost you are looking for!

Your course will help you to build a business plan without the fancy jargon. Just great information and exercises to help you flex your business muscles, and ongoing support and guidance from your trainer (optional). Your course materials will provide 34 hours of training. If you choose the business mentoring option, you’ll be assigned a trainer for this course who has extensive experience in business and marketing. You’ll be able to submit your business plan to them, and they will provide you with suggestions on how you can develop or grow your business further. They’ll also review your website, or other marketing materials, and give you ideas on branding.

As with all our training programs, you’ll have access to a worldwide network of other birth and lactation professionals and trainers. Whether you need tips on finding clients, how to help solve a specific client problem or ideas for balancing your work and personal life, you’ll find support and guidance.

If you’re already studying a full training and certification program with us, you can add the business mentoring option, and receive trainer support while you’re working through your business plan.

You can choose the Go Green option (online access only) and save money! The assignments for this short course are optional. If you choose the “business mentoring” option when you register, your trainer will provide business consultation (five hours in total) through video call.

With business mentoring

Go Green (online): US$330

Printed Manuals: US$340 (+ shipping)

Without business mentoring

Go Green (online): US$130

Printed Manuals: US$140 (+ shipping)

Course Syllabus

The Business of Birth provides you with everything you need to know about starting up, or growing, your business. We take away the unknown and daunting parts of running a business and help you to develop strategies that will make your business successful. Throughout the module you’ll develop a comprehensive business plan that will be easy to complete. If you’d like to have guidance and mentoring from your trainer, choose the Mentored option.

Topics in Business of Birth

  • becoming a birth and parenting professional
  • determine your own personal and business goals
  • learn marketing strategies such as segmentation, targeting and positioning
  • develop a customer profile
  • analyze your competitors
  • determine your unique selling point
  • identify ways to broaden your products and services
  • develop your brand
  • learn the basics of website design
  • develop a social media strategy
  • determine your advertising approach
  • learn how to carry out financial analysis and avoid debt
  • understand the different options for a legal business structure
  • time management and ways to deal with work stresses